Oak & Alder Creative » Identity

Bond MFG Website Redesign

admin — Thu, 08 Jul 2010 22:36:24 +0000

Design and development of the new Bond MFG website. Bond is a outdoors tool and furniture manufacturer who works with the likes of Black and Decker, Home Depot and “Pink.” In an effort to promote their brand, create a unifying and lifestyle (read glossy) feel they wanted to redesign their site to focus on large lifestyle photos, essential product information and a quick and easy customer satisfaction form.

Here at O&A we decided to give the homepage a flash accordion image viewer that showcased the products and promoted hyperlinks to each product category. On each individual page we promoted non-reloading jQuery tools to switch between portions and add a “flash like” movie feel to the images.

Capoeira Brasil T-Shirt

admin — Fri, 09 Apr 2010 19:16:30 +0000

Designed, proofed and created “100% Capoeira Brasil” T-Shirt. Goals were to create a T-Shirt that used the both the design and the colors of the Brazilian flag, an image of a Capoeirista doing a recognizable Capoeira move and include a phrase that would stick in the viewers mind. With this we came up with the idea to use the Brazilian flag within the outline of a Capoeirista and the tag line “100% Capoeira Brasil” to be a visual and textual representation of what Capoeira is.

Capoeira Brasil San Francisco 4×6 Flyer

admin — Tue, 27 Oct 2009 17:42:46 +0000

Designed, created and print managed a 4×6 flyer for Capoeira Brasil San Francisco. Design goals were to create a 4×6 flyer that could be handed out to anyone and tell them a little about Capoeira, what it is, where it comes from and how they can come and try it out. The flyer focuses on the Brazilian flag colors and the clean white “abadas” or uniforms, that the CBSF group wears. The information provided on the flyers provides the history and benefits of Capoeira.

Alsop Louie Partners Identity

admin — Thu, 03 Sep 2009 15:38:05 +0000

Designed Alsop Louie Partners identity and logo. Went through several week discovery process to determine how to present this unique venture capitalist firm to their competition. The logo is a graphical representation of the common 40x model of venture capital business return. The orange represents the boldness which the company embraces and the cleanliness of the design matched with their modern design senses and wishes.

KI Kids Brand

admin — Wed, 02 Sep 2009 21:49:21 +0000

Designed and created the KI Kids Foundation brand and logo. Design goals were to create a new and identifiable brand which still connected with and promoted Knowledge Infusion. The KI Kids company was launched by Knowledge Infusion as a non-profit raising money for underprivileged and needy children.

Aranha Capoeira Batizado Logo

admin — Fri, 17 Jul 2009 22:26:39 +0000

The Batizado is the largest and most significant event of the year for any Capoeira group. It is the moment when the members of the group are “baptized” into the capoeira community. Therefore it is incredibly important that the logo for the event be powerful and stylized to represent each specific capoeira community.

The San Francisco chapter of Capoeira Brasil wanted a logo that displayed the active nature of the group, combined with the strong symbolism of the Golden Gate Bridge. We then combined this symbolism with the grunge style that they loved so much from the invitation to create a unique and catchy Batizado logo.

Jack B Keenan Logo

admin — Fri, 08 May 2009 18:31:27 +0000

Redeveloped and touched up the JBK logo. Old logo creatively captured the strength and boldness of the firm, but was beginning to feel outdated and needed to be touched up. We added a mild corner to the logo, lessened the shadow and put a faint button effect on to give the logo a bit of depth. Additionally, we fixed up som problems with the font face caused by some mild strecthing in the previous design.

Elegant Roots Logo

admin — Thu, 08 Jan 2009 16:03:17 +0000

Elegant Roots logo redesigna and branding. Design goals were to focus on the elegence of the concept, and have the eco-friendly nature of the company be clearly represented in the logo.

I am KI – Chef

admin — Thu, 08 Jan 2009 14:20:07 +0000

Design and Creation of an I am KI “Chef” version of their logo. This was created for an employee retreat where everyone received a I am KI Chef Apron.